We are thrilled to announce that the National Film Board of Canada one of the world’s most acclaimed digital content hubs, has engaged Culture Shock as their US Agency for the third year in a row to announce the global premiere of their latest project, Circa 1948.
This expansive artistic universe premieres worldwide today, April 22, in three interactive formats: a 3D art app for iPad and iPhone, online, and a live event—a projection-mapped immersive installation that will be featured in the Storyscapes section of New York City’s Tribeca Film Festival.
If the purpose of art is to reflect the unique social concerns and structures of its era, then the experimental nature of Circa 1948 can be seen as a daring attempt to evolve a new visual and narrative language. The project makes use of emerging technologies to offer multiple entry points into an imagined world, in keeping with the shifting media-consumption habits that inform our contemporary day-to-day reality.
Enter the shadows of the postwar era Circa 1948, co-created by internationally renowned artist Stan Douglas (represented by David Zwirner Gallery) and produced by pioneers of artistic collaboration, the award winning National Film Board of Canada’s Digital Studio in Vancouver with Loc Dao as Executive Producer.
Circa 1948 debut at the Tribeca Film Festival’s Storyscapes Program in collaboration with BOMBAY SAPPHIRE® Gin, persents a (sold out!) live event featuring Stan Douglas and members of the NFB team unveiling the work. The installation will be open to the public through April 26.
This truly remarkable project is new form of art making, an immersive artistic universe. In the age of interactive storytelling, there is no longer tne single narrative component, but rather a vast array of related strands and pieces, all of them serving to expand a story in different ways and contributing to the creation of a storyworld.