A Journal of Insomnia

A Journal of Insomnia

 

The National Film Board of Canada’s pioneering Digital Studio(French Program) engaged Culture Shock to position the world premiere of a unique nocturnal online experience A JOURNAL OF INSOMNIA, (nfb.ca/insomnia) a new web-based interactive documentary that breaks the silence around the distrressing condition of insomnia, gathering intimate stories of insomniacs from around the world. The interactive project launched online and as part of Storyscapes – a new celebration of interactive storytelling at New York City’s Tribeca Film Festival, created in collaboration with Bombay Sapphire Gin – on the evening of April 18, 2013.

A JOURNAL OF INSOMNIA is a collaborative experience where insomniacs are both spectators and actors in a large interactive fresco composed of impressions and reflections on what keeps them from sleeping. Here, we realize that this individual problem is in fact a collective experience. Since the fall of 2012, we have collected hundres of accounts of insomniacs via the webcam, keyboard and mouse confessional. This raw material has become A JOUIRNAL OF INSOMNIA where the public is invited to make an appointment with an insomniac of their choice. They can at the appointed time, surrender part of their night to experience insomnia by momentarily adopting the other’s point of view. Internet is insomnia; it is always night somewhere and day somewhere else; the network never sleeps. This is not an educational work, nor a therapeutic project, nor a reference tool. It is an invitation to live an intimate and powerful experience by thinking about the significance of a phenomenon that irreversibly seizes our nights.

A JOURNAL OF INSOMNIA is a multiplatform project that also lives outside the web as an itneractive installation.

A black box in the centre of a darkly lit room. A small discrete door to enter the box. Inside, the public is invited to live the insomniac’s point of view; outside is the collective perspective. Inside, submeresed in darkness, a desk and a screen. People enter and sit at the desk. A voice starts talking, asking questions. It’s the voice of insomnia: Why can’t you sleep? What is your relationship with your alarm clock? What scares you? These confessions are expressed with the keyboard or by drawing with the mouse.

This insteractive installation premiered in New York in Storyscapes section of the Tribeca Film Festival. The public was invited to live the experience from April 18th-21st 2013 at the Bombay Sapphire House of Imagination on 121 Varick St in Soho (NY).

Coverage in:

The New Yorker

The New York Times

Crains Business

The Creators Project

And many, many more.

About The National Film Board of Canada

Canada’s public producer and distributor, the National Film Board of Canada is devoted to new forms of storytelling, helping to reinvent the grammar of 21st-century media and art. The NFB’s acclaimed content can be seen at NFB.ca and on apps for smartphones, tablets and connected TV. The NFB’s Digital Studios produce interactive documentaries and animation, mobile content, installations, and participatory experiences from an English-language unit based in Vancouver and a French-language unit in Montreal. The NFB has created over 13,000 productions and won over 5,000 awards, includng 6 Webby’s and 12 Oscars.

 

Insomnia Installation

Insomnia Installation

A JOURNAL OF INSOMNIA is a multiplatform project that also lives outside the web as an itneractive installation.

A black box in the centre of a darkly lit room. A small discrete door to enter the box. Inside, the public is invited to live the insomniac’s point of view; outside is the collective perspective. Inside, submeresed in darkness, a desk and a screen. People enter and sit at the desk. A voice starts talking, asking questions. It’s the voice of insomnia: Why can’t you sleep? What is your relationship with your alarm clock? What scares you? These confessions are expressed with the keyboard or by drawing with the mouse.

This insteractive installation premiered in New York in Storyscapes section of the Tribeca Film Festival. The public was invited to live the experience from April 18th-21st 2013 at the Bombay Sapphire House of Imagination on 121 Varick St in Soho (NY).

Insomnia Trailer (01:47)

Insomnia Trailer (01:47)

The Net never sleeps. It is always daytime somewhere—and night-time somewhere else. The Internet is insomnia.

A Journal of Insomnia invites insomniacs to collaborate in a web-based reflection on what keeps them up at night. This interactive documentary offers an utterly original encounter with a disorder that affects one in three people in the developed world. In September 2012, insomniacs around the world began sharing their stories on nfb.ca/insomnia. Thousands have contributed webcam testimonies, written accounts and original artwork—material that forms the heart of A Journal of Insomnia. Four insomniacs in particular invite us to an unusual nocturnal rendezvous, summoning us to an appointment with sleeplessness that provides arresting new perspectives on contemporary existence and the anxiety that so often underscores our days—and our nights.

Production: The National Film Board of Canada Digital Studio (French Program)

Bear 71 / NFB

Bear 71 / NFB

Culture Shock was tasked with helping the National Film Board of Canada (NFB) to gain awareness for the interactive documentary Bear 71, produced by NFB’s award winning Interactive Studio and premiered at the Sundance New Frontiers program.

Through Bear 71, Culture Shock became the first ever American media agency to partner with the NFB in its 73 year history. Culture Shock represented US media relations on the project and was challenged to launch a national press campaign in just under three weeks of the world premier at  Sundance’s New Frontier. Our success stemmed, in large part, from our understanding of both art and technology, allowing us the ability to craft a story around the project that was targeted to the particular expertise of the listener or to a specific publication. Building on the storyworld of Bear 71 included publicizing its microsite and Twitter feeds throughout the Sundance festival.

Culture Shock’s expertise resulted in Bear 71 being by far the most recognized and important project at Sundance New Frontier. The project attracted over 70,000 viewers to its interactive website in the first three weeks and since then has been attracting 30,000 visits a day without the help of paid advertising. Today Bear 71 has attracted over 133,330 unique visitors with a 250% increase in social media mentions related to its cause. The NFB’s goal with Bear 71 to reach mainstream art and technology media was met with recognition by Culture Shock’s secured article coverage in The Huffington Post, Turnstyle, Technorati, Creativity Online, Wired Magazine, The Creators Project, Popular Mechanics, Documentary Magazine and many more. Mashable Entertainment featured Bear 71 as one of its 4 Inspiring Examples of Digital Storytelling, claiming that the NFB is “changing the face of cinema.” Harrison Weber of The Next Web claims that Bear 71 “surpasses everything [he] previously believed was possible to do with a documentary.”

Volta NY

Volta NY

This was the second year Culture Shock partnered with Volta NY on curating special projects at the fair. We presented BOOM!:Boomboxes, iPads and Audiovisual Interfaces, a good old-fashioned celebration of technology, creativity, physicality, and art. The exhibition consisted of a series of generative animation iPad apps by Glenn Marshall, Boomboxes from the personal collection of Lyle Owerko, audio interfaces curated by Dave Hodge, and breakdancing performances by the Dynamic Rockers Crew; a huge hit at the event. VIP Debbie Harry stopped by to check out the exhibit and Ogilvy invited us to bring the exhibition to their headquarters in NYC for their Digital@Ogilvy Day. Additional coverage for the exhibition came from Atlantic Wire, Interview Magazine and Art Info. BOOM! was such a success that we moved it into our new office in May as an installation during the Dumbo Art Walk in Brooklyn.

Vimeo Festival + Awards

Vimeo Festival + Awards

The Vimeo Festival + Awards introduced four new categories to their lineup of online video categories for the second annual Awards this year. Judgement was extended to videos in advertising, fashion, lyrical, and action sports. Celebrity judges James Franco, Aziz Ansari and Radiohead’s Colin Greenwood joined the festival this year as well.

Culture Shock was the lead PR agency for the Vimeo Festival + Awards campaign from 2011 to 2012, growing the brand from 36 million to over 60 million unique monthly visitors. Culture Shock spearheaded a multifaceted campaign to drive awareness for the Awards and increase submissions across the 13 video categories, including the four new categories of 2012. The Awards received 14,567 entries from 147 countries around the world, doubling the number of submissions from the 2010 Awards. Culture Shock met the challenges of the extremely complex communication model of the Vimeo brand in order to expand the success of the submission process and to spread awareness of the Awards to increase the level of competition and work quality in online video. With a longer campaign strategy timeline, Culture Shock was able to position the Festival around the revamped Vimeo brand and the overall growth of the Awards from 2010 to 2012. Highlights of the Festival were featured in Wired, Indie Wired, Reel SEO, Experimental Cinema, The Social Times, Shoot, The Next Web, Transworld Snowboarding, Ad Week, Motion Og, and on ESPN and Documentary.org.

Awards were presented on June 7th, at the Skirball Center in New York City. Winners in all 13 categories received $5,000 grants from Vimeo. The Grand Prize winning filmmaking team, Everynone, also received an additional $25,000 for its film, “Symmetry.” Jeremy Boxer, Festival Director for the Vimeo Festival + Awards, described “Symmetry” as, “a sensational piece and the absolute embodiment of what we’re celebrating at this event.”

DIY Days

DIY Days

On March 3rd, 2012, Reboot Stories held its 10th annual DIY Days: a social sandbox for innovation. DIY Days strives to facilitate creative sustainability through education, co-creation, and experimentation.

Culture Shock teamed up with Lance Weiler of the National Film Board of Canada to announce Reboot Stories Spring 2012 DIY Days at The New School in New York City, after a very successful 2011 DIY Days in Los Angeles in the fall. Culture Shock worked on brand positioning, in areas of co-creation/ igniting the imagination of many, bottom up innovation, the new emerging creative class, creative sustainability, and storytelling driven innovation media relations. We identified media in the areas of education, design, and technology with the Wish for the Future campaign at DIY Days Experience Hall as well. The campaign is aimed at taking the ideas of elementary age children from imagination to reality, turning their concepts and prototypes into objects.  Culture Shock is working with Weiler to take DIY Days to a global audience of all ages.

For Spring 2012, Reboot Stories partnered with Freedom Lab, Parsons The New School for Design, Ogilvy Entertainment, MakerBot, Story Pirates and the Buckminster Fuller Institute. Michael Ben-Eli, a speaker at DIY Days 2012 and founder of the Sustainability Laboratory, discussed Buckminster Fuller’s ideas on sustainability and architecture which he linked to his five principles of sustainability. Ben-Eli bases his own work with the Sustainability Laboratory on these principles as well, focusing on education and actual sustainability projects. For future DIY Days, Reboot Series is looking to expand their partnerships into video production. So, coming soon, Vimeo will be the stage for talks, firesides, and workshops from DIY Days.

Bear 71 (02:34)

Bear 71 (02:34)

Bear 71 Live observes and records the intersection of humans, nature and technology in a live, Internet connected event. Questioning how we see the world through the lens of technology, this multi-user, interactive story blurs the line between the wild world and the wired one. And it involves an augmented reality app. nfb.ca/bear71

Production : National Film Board of Canada (nfb.ca)

Vimeo Frame

Vimeo Frame

FRAME is a series of moving image artworks created by 18 video artists & curated by Vimeo and Culture Shock during Art Basel Miami Beach 2011.

Frame (1:17:41)

Frame (1:17:41)

A series of outstanding moving image art works curated by Vimeo and Culture Shock which premiered during Art Basel Miami Beach, December 1-4 2011.